Business Goals
Let’s make the leap from good to great!
Nurturing user engagement by providing personalized, streamlined and supreme experiences maximizing revenue opportunities for Woods.
Philosophy
Inspired by humans
Human Centric Approach of our design is what makes the experience more relevant, fulfilling and delightful resulting in lasting relationships.
Approach
Collaborate and Iterate
Working together with clear vision and goals, identify and solve problems. It’s never bad to make early mistakes. Learn from it and improve. Do, Test and Redo.
Execution
User Research- Persona & Journey Maps
Identifying persona, their pain & gain, helps solve targeted issues, providing personalized experience.
Identified Potential Improvement Opportunities
- Need for end to end e-commerce capabilities
- Intuitive search & filter
- Product Categorization by activity
- Exhaustive mega menu with categories and sub-categories
- Sale & offers
- Product recommendation based on purchase & browsing history
- Wishlist to save favourite products
- Ability to like, rate and review products
- Solicit expert feedback before product purchase
